Comparative advertising is not used solely for the promotion of a product or service. It has become a common technique used in political advertisements, with one candidate listing how he or she would not have made the same specific decisions as the incumbent if elected. This type of advertising is popular with companies releasing new products, as the focus of the ad will be how the new product is better than products already on the market.
Investment dictionary. Academic. 2012.
Look at other dictionaries:
Comparative advertising — is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also known as ‘knocking … Wikipedia
comparative advertising — ➔ advertising * * * comparative advertising UK US noun [U] MARKETING ► the practice of advertising goods by comparing them with, and suggesting they are better than, another company s products. This practice is illegal in some countries: »There… … Financial and business terms
comparative advertising — describes reference to the products of another in advertising for the purpose of comparing functions, qualities etc. Under the Trade Marks Act 1994, it is not considered to be an infringement to use the marks of another for such purposes if such… … Law dictionary
comparative advertising — noun : advertising in which a competitor s product is named and compared with the advertiser s product * * * advertising in which a competing product is identified and compared unfavorably with the advertiser s product. [1970 75] * * *… … Useful english dictionary
comparative advertising — /kəmˌpærətɪv ædvətaɪzɪŋ/ noun advertising which compares a company’s product with competing brands to its own advantage ● Disparaging remarks in comparative advertising were strongly discouraged in the industry. ● The company uses comparative… … Marketing dictionary in english
comparative advertising — Mktg a form of advertising that gives carefully selected details of competitor products for comparison with a company’s own product, usually to the detriment of competitors. Comparative advertising is frequently used to advertise cars, where the… … The ultimate business dictionary
comparative advertising — advertising in which a competing product is identified and compared unfavorably with the advertiser s product. [1970 75] * * * … Universalium
comparative advertising — Advertising that specifically compares the advertised brand with other brands of the same product … Black's law dictionary
advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture